Nissin Cup Noodles —
Nesco Exhibition.
A high-energy Cup Noodles exhibition stall designed for taste-trials and footfall at Nesco — bright red architecture, signage and on-stand sampling counters.
- Date
- May 2025
- Venue
- Nesco, Mumbai
- Scope
- Stall design · Fabrication · Signage
- Scale
- Multi-day expo
Nissin came to us with a simple ask — make Cup Noodles unmissable inside a busy exhibition hall and turn drop-ins into tastings. The answer was a saturated red stall that read as one continuous Cup Noodles wrapper from across the aisle.
We built the structure off-site, trucked it in, and installed overnight. Sampling counters were placed at the front edges so passers-by could grab a cup without crossing a threshold — a deliberate friction-removal call that materially lifted footfall conversion.
Backlit hero panels carried the brand's signature illustration style. Menu boards above the counters did double-duty as wayfinding for the crowd flow we'd designed into the stall plan.
From the floor.
Photos from the build and the day — tap any image to view it full-screen.
More work
we built.
Bring us your
next launch.
Tell us the brief — store opening, exhibition stall, mall activation or roadshow. We'll come back with a concept, a budget and a timeline within 48 hours.
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- OfficeMumbai, India