Royal Stag Boom Box —
Season's Mall, Pune.

For Royal Stag's Boom Box campaign in Pune, we built and installed a larger-than-life Boom Box at Season's Mall — designed less as a stall and more as a showpiece that demanded a photograph.

The build happened in our workshop; the install happened overnight. The Boom Box landed mid-atrium with finished branding, side-lit panels, and an approach run that funnelled mall traffic into the activation zone without ever feeling like a queue.

On-ground brand stewards kept conversations short and high-volume — the activation was a moment people walked past, stopped at, and shared. That's what the prop was engineered for.